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Terms & Conditions

These terms govern your use of pulset.co (the "site") and, if you join, the Pulset membership (the "service"). The site and service are operated by Pulset ("we", "us", "our"), a sole trader based in the United Kingdom. By using the site or joining, you agree to these terms. Pulset is a business-to-business service; by joining you confirm you are acting for a business, not as a consumer.

1. Definitions and interpretation

In these terms:

• "Pulset", "we", "us", "our" means the business trading as Pulset, based in the United Kingdom and contactable at hello@pulset.co. Company registration is in progress, and our registered name, number and office will be shown here once complete.
• "You", "your", "the Member" means the business that enters into this agreement with us.
• "Agreement" means these terms, together with the order you place at checkout and the membership, package and prices shown on our site at that time.
• "Membership" or "the Service" means the ongoing service described on our site, including the design, build, hosting, monitoring, maintenance, content publishing, optimisation and support of your website.
• "Your Website" means the website we design, build, host and manage for you, together with any additional landing pages included in your package.
• "Package" means the membership and anything else you select at checkout.
• "Add-ons" means the optional services described on our site and selected by you, whether recurring or one-off.
• "Onboarding" means the information-gathering step you complete after joining, which we require before design work begins.
• "Content" means text, images, video, logos and other materials, whether supplied by you or produced by us.
• "Fees" means the amounts payable for your membership and any add-ons.
• "Founding Price" means the reduced price available to our first twenty-five members, as described in section 5.

Headings are for convenience only. "Including" means including without limitation. References to writing include email.

2. Eligibility

The Service is provided to businesses only. By entering into this agreement you confirm that you are acting for the purposes of your trade, business, craft or profession, and not as a consumer. You must provide your business name when you join; sole traders and partnerships may provide their trading name. You confirm that you have authority to enter into this agreement on behalf of that business. We may decline any application.

3. Joining and formation of contract

Selecting a membership and submitting your details is an offer to purchase, not a completed contract. A contract is formed when your payment is taken and we confirm your membership in writing.

We begin design work once you have completed onboarding, because we cannot design around your business until we know it. If we decline or cancel your membership before design work begins, we will refund all fees paid in full.

4. The Service

Your membership includes the elements described on our site at the time you join. These currently include the design and build of your website, hosting, security, backups, updates and monitoring, a client dashboard, ongoing optimisation, and management of connected services such as your Google Business Profile where you ask us to.

• Growing your website. We add something new to your website each week, measured over each calendar month. That may be a new page for a service or an area you work in, a guide, a write-up of a job, or an update to something already published, and we choose which using a shared content calendar you can comment on at any time. Managing your Google Business Profile, your social media and your email marketing are not part of the membership unless we have agreed that in writing.
• Reviews. We offer a strategy review each quarter, and a full audit with a strategy call each year. Where you do not take up a review, it does not carry forward.
• Design and revisions. The build includes three homepage concepts and one round of revisions. If none of the concepts is right, we will hold a realignment call and produce one further set. Further rounds are available: we will quote before any additional work begins, and nothing is charged unless you accept the quote.
• Changes to your website. Once your website is live, your membership includes changes to it, with no limit on how many you may ask for. We work on one batch of changes at a time, and aim to complete each batch within five working days of starting it. Once a batch is complete you are free to send another. Where what you ask for is substantially new work rather than a change to what already exists, for example a redesign, a new set of pages, or connecting a third party system, we will quote before any work begins, and nothing is charged unless you accept the quote.
• Not included. The membership does not include e-commerce, shopping carts or payment processing, booking or membership systems, or multi-language websites. Some of these may become available as upgrades, and integrations such as CRM and calendar connections can be arranged separately.
• Timescales. We aim to have your website ready for review within seven working days of you completing onboarding. Timescales depend on you providing what we need and are targets rather than guarantees.
• If we are waiting on you. Where we cannot deliver an element because we do not have information, access or a response from you, we may defer or substitute that element. Your membership continues and fees remain payable. We will offer alternatives, including amending the content calendar and arranging a call.
• Accuracy and your sector's rules. We rely on the information you give us. You are responsible for its accuracy and for telling us of any advertising or regulatory restrictions that apply to your business. We will follow restrictions you tell us about. We are not responsible for the consequences of inaccurate information, or of restrictions you did not tell us about.
• Changes to content. If you ask us to remove something we have published, we will. Where it is factually wrong, we will correct and republish at no cost.

Descriptions and inclusions may change over time. We will not materially reduce what the membership includes during a paid term without telling you.

5. Prices and payment

Prices are those shown on our site at the time you join. Payment is taken when you join, as set out in section 3. We do not take a deposit. Payments are processed by Stripe. Monthly memberships are billed monthly in advance; annual memberships are billed annually in advance.

• Founding prices. Founding prices are available to our first twenty-five members. If you join at a founding price, that price will not change for as long as your membership continues without interruption. For other memberships, we may change prices by giving you at least thirty days' notice, and you may cancel before the new price takes effect. If your membership ends and you later rejoin, previous pricing no longer applies automatically, although we may offer it at our discretion.
• The price you pay is the price you were shown. Whatever the price of a membership or of any separate work, the amount that applies to you is the one displayed at the point you buy it, and that is the amount taken. We may change our prices at any time. A change to a price after you have bought does not affect what you paid and does not entitle you to a refund or an adjustment.
• VAT. Prices include VAT where it applies. We are not currently registered for VAT. If we become registered, existing members' prices will not increase as a result.
• What the membership includes. There is one membership and it is set out on our site at the time you join. You choose only how you pay for it, monthly or yearly. Any work we agree separately from the membership is quoted and paid for before it begins.
• Discount codes and complimentary memberships. We may issue discount codes, and we may give a membership free of charge, for example as a prize or to an early partner. A code is applied when you pay, and the amount shown at that point is the amount taken. A code does not change anything else about your membership: you receive the same service and the same terms. Where a code reduces a payment to nothing, that period counts as membership but does not count as a payment for the purposes of section 6. Codes are not transferable and cannot be exchanged for money.
• Failed payments. If a payment fails we may pause the service until it is resolved. Repeated non-payment may end your membership.
• Cancelling an annual membership. Annual memberships are paid for the full year. If you cancel during that year we do not refund the unused portion, and we will continue to provide your membership until the end of the paid term, for as long as your website remains hosted with us. If you move your website elsewhere, the remaining services end at that point.
• Built with Pulset. Your website includes a small "Built with Pulset" credit in the footer. On the same day each month we check whether it is displayed, and you earn the credit shown on your dashboard for that month if it is. On a monthly membership this is deducted from your next payment; on an annual membership it accrues and is deducted from your renewal. You can turn it off, or back on, at any time from your dashboard.

Reviewing your website before launch

Before launch, we ask an authorised person from your business to review the full website and confirm its business information, legal notices, design and structure. You are responsible for the accuracy and lawfulness of information you supply or approve, including business claims, services and prices. Tell us about any errors before approval and any relevant changes afterwards. We rely on your business information and do not provide legal advice or independently verify business claims.

You can send feedback without approving the website. After revisions, we may ask you to review and approve the updated version. Approval does not itself change your domain settings or confirm technical launch checks have passed. It does not remove our responsibility to carry out our work with reasonable care and skill, including implementing agreed cookie controls, or limit liability that cannot lawfully be excluded. Changes can still be requested after launch under your membership.

6. Website ownership

You own your domain name, and the content and materials you provide to us.

• On an annual membership, ownership of the completed website transfers to you from launch.
• On a monthly membership, ownership transfers after twelve consecutive monthly payments, because the design and build cost is spread across your membership rather than charged up front.
• Early buy-out. A monthly member may take ownership sooner by paying the remaining payments up to twelve.
• Memberships given free of charge. Where a discount code or a complimentary membership means little or nothing has been paid, ownership does not transfer at launch. It transfers once payments totalling twelve monthly memberships, or one annual membership, have been made, whether through your ordinary payments or a buy-out. Until then everything else about your membership is unchanged, including your right to export your content at any time. We may agree different arrangements in writing, and where we have said a membership includes the website outright, that is what applies.
• If you leave before ownership transfers, the website does not become yours and is taken offline when your membership ends. This is worth being plain about, because the design and build are provided at no up-front cost: what you are paying for over the first twelve months is the website itself, and cancelling before then ends the service rather than buying it early. You can export your content at any time, and you keep your domain name.
• What transfers. On transfer we provide your website files and your content, and reasonable help pointing your domain. Where we hold access to your Google Business Profile, social accounts or analytics on your behalf, those remain yours and we will return control of them.
• Our components. Ownership does not include our underlying systems, frameworks, tooling or third-party components. When ownership transfers, we grant you a permanent, non-exclusive licence to continue using any of our components that form part of your website, as part of that website. You may not resell, redistribute or reuse them elsewhere.

6a. Brand refresh

The brand refresh is an optional one-off purchase, separate from your membership. It is not included in the membership and is not required to have a website built.

• What it costs. A one-off payment, taken when you buy it. The price is the one shown to you at the point of purchase, as set out in section 5.
• What you get. We ask you a short set of questions about your business, then present between three and five brand directions, each with its own logo, colours and type. You choose one and tell us what you would like changed. We make one round of changes, and the work is then complete.
• What is delivered. Your logo in full colour, in one colour and reversed, supplied as SVG, PNG, PDF and EPS; a wordmark; a favicon; a square version for social and business profiles; your colours specified for both screen and print; the fonts to use elsewhere; a short written guide; and a list of the places your brand appears and will need updating. We update your Pulset website for you as part of your membership.
• How long it takes. We aim to present your directions within seven working days of receiving your answers. Time we spend waiting for your answers or your feedback does not count towards that.
• Rounds of changes. One round is included, after you have chosen a direction. Further changes can be arranged separately and are charged separately.
• Ownership. The finished brand becomes yours as soon as you have paid for it. This is different from website ownership above and does not depend on how long you stay a member. If you cancel your membership, the brand remains yours.
• Our right to show the work. We may show the brand we created for you in our portfolio and marketing. If you would prefer we did not, tell us and we will not.
• Originality. We design your brand ourselves and do not knowingly copy anyone else’s. We do not carry out trade mark searches and we are not able to advise on trade mark matters. Registering or clearing a trade mark is your decision and your responsibility, and we recommend taking advice before spending money on signage, vehicles or printed materials.
• Cancelling and refunds. The brand refresh is bespoke work, and the same approach applies as to your website build. We begin when you send us your answers to the brand questions. You may cancel and receive a full refund at any time before that, and for 24 hours afterwards. Once we have produced and presented your brand directions the work has been done and the fee is not refundable. If you do not send us your answers, your right to a full refund ends fourteen days after purchase, after which we may refund you at our discretion but are not obliged to.

7. Your responsibilities

• Give us accurate information, and the content, images, branding and access we need.
• Confirm that you own, or are licensed to use, everything you give us, and that it is lawful and not infringing, defamatory or misleading.
• Tell us of any advertising or regulatory rules that apply to your business.
• Keep your account and any connected services secure, and use them lawfully.
• You remain responsible for your own products, services, prices and customer relationships.
• If a claim is made against us because of content you supplied, or because of your breach of this section, you will cover our reasonable costs and any losses.

8. Intellectual property

Content you provide remains yours. Until ownership transfers under section 6, we grant you a licence to use the website and the content we produce, as your business website. When ownership transfers under section 6, the website design and the content we have produced for you are assigned to you, and our components remain licensed as described there.

Our name, logo, website, systems, tooling and know-how remain ours. We created the website and the content we produce for you, and we retain the right to display and describe that work as an example of ours, including on our site, in proposals, in case studies and in advertising. This right continues after your membership ends and after ownership transfers to you.

9. Third-party services

Some parts of the service rely on third parties, for example Google Business Profile, hosting providers, analytics, and any booking or CRM tools you connect. Their availability, terms and pricing are outside our control, and your use of them may be subject to their own terms. We are not responsible for changes those providers make, or for a third party suspending or restricting your account with them.

9a. Your customers’ information

When we operate your website forms or an expressly agreed mailing-list connection, you are the controller of your customers’ personal information and Pulset is your processor. This section forms our data processing agreement for that work. Your approved setup identifies the website, destination inbox, enabled services and providers. We process information only on your documented instructions and will tell you if we believe an instruction infringes data protection law.

We process information to operate, secure and maintain the agreed website services. This may involve receiving and transmitting names, contact details, enquiry text, technical security information and, where expressly agreed, subscription preferences and consent records. Our standard forms are not designed to collect sensitive information or criminal-offence data. Any service that needs this information requires a separate assessment and written scope.

You are responsible for lawful instructions, appropriate privacy information, accurate business information and any permissions required for your mailing list. We remain responsible for our own legal duties. Your approval of website copy does not remove those duties or transfer liability for our own failures to you.

Our standard enquiry setup sends messages to your confirmed inbox through Amazon SES, which Pulset manages as part of your website service. We do not keep a separate enquiry database or intentionally save message contents in application logs. Amazon Web Services and your inbox provider handle information under the arrangements described in our Privacy Policy and your website setup. We do not use your customer information for Pulset marketing.

Mailing-list connections and managed marketing apply only where expressly agreed in writing. A website enquiry alone does not subscribe someone to marketing. Before enabling a connection we agree the destination, necessary fields, consent wording, evidence and unsubscribe handling. Subscriber records remain in the agreed marketing system unless a further scope and privacy assessment expressly provides otherwise.

We restrict access to authorised people bound by confidentiality and apply appropriate security measures, including access controls, encrypted transmission, protected credentials, request validation and abuse controls. We assist with individual rights requests, security duties, impact assessments and regulator consultations where required. We notify you without undue delay after becoming aware of a personal data breach affecting information we process for you.

You authorise the sub-processors identified in our Privacy Policy and your agreed setup, including Vercel for hosting and Amazon Web Services for enquiry delivery. We give at least 14 days’ written notice before appointing or replacing a sub-processor and allow reasonable data protection objections. We impose equivalent obligations on sub-processors and remain responsible for their performance.

We make international transfers only with safeguards required by UK data protection law. On request we provide information needed to demonstrate compliance and contribute to reasonable audits, while protecting other clients’ information.

When the processing service ends, we will return or delete personal information held on your behalf within 30 days of your instruction unless law requires retention. Protected backup copies may remain until scheduled expiry. Your inbox provider controls information retained in your business inbox. Necessary records of our own contractual or legal obligations are handled under our Privacy Policy.

10. Acceptable use

• Our site. Do not attempt to break, overload, probe or gain unauthorised access to it, do not scrape it, and do not submit anyone else's personal data without a lawful basis.
• Your website. We will not publish or host content that is unlawful, adult, or promotes gambling, weapons, hate or discrimination, nor content making misleading health or financial claims.
• You must not use your website in a way that breaches the terms of the services it depends on, including our hosting and payment providers.
• If you breach this section we may remove the content, and we may end your membership under section 11.

11. Cancelling

You can cancel from your dashboard or by emailing hello@pulset.co.

• Before we begin work. We begin work on your website when you complete onboarding. You may cancel and receive a full refund at any time before that point.
• After you complete onboarding. You have 24 hours from completing onboarding to change your mind and receive a full refund. After that, once we have produced design concepts, the work has been done and your payments are not refundable.
• If you do not complete onboarding. Your right to a full refund ends fourteen days after you join. Your membership continues and remains available to you throughout. After that period we may still refund you, at our discretion, but we are not obliged to.
• Monthly memberships. You can cancel at any time. Your membership continues until the end of the month you have paid for, and is not renewed.
• Annual memberships. You can cancel at any time. Your membership continues until the end of the year you have paid for, and is not renewed. We do not refund the unused part of a paid year.
• Your website. If ownership has transferred under section 6, the website is yours and we will provide your files and content and help you point your domain. If it has not, the website remains part of the service and is taken offline when your membership ends.
• Continuing service. Where you have paid for a period that has not finished, we continue to provide your membership until it ends, for as long as your website remains hosted with us. If you move your website elsewhere before then, the remaining services end at that point.
• If we cancel. We may end your membership by giving you thirty days' notice. We may end it immediately if you do not pay, if you breach section 10, or if continuing would put us in breach of the law. Where we end your membership without cause, we refund the unused part of any period you have paid for.
• Your data. We keep what the law requires us to keep, and delete the rest. You can ask us to delete your data at any time, subject to records we are legally required to retain. Our Privacy Policy explains this in full.

12. What we do not promise

We cannot and do not guarantee specific search rankings, traffic, enquiries, sales or other results. These depend on many factors outside our control. We do not guarantee uninterrupted or error-free availability of your website, although we monitor it and work to keep it running. The service is provided with reasonable skill and care.

13. Liability

We do not exclude or limit liability for death or personal injury caused by our negligence, for fraud, or for anything else that cannot lawfully be excluded. Subject to that, and to the extent permitted by law: we are not liable for loss of profit, revenue, goodwill or anticipated savings, or for indirect or consequential loss; and our total liability arising from the service in any twelve-month period is limited to the fees you paid us in that period. We take backups as described on our site and will restore from them where we can; our liability for loss of data is subject to that same limit.

14. Changes to these terms

We may update these terms as Pulset develops. The date at the top shows when they last changed. If we make a change that materially affects a current member, we will give at least thirty days' notice, and you may cancel before it takes effect.

15. General

If any part of these terms is found to be unenforceable, the rest continues to apply. Our not enforcing a term is not a waiver of it. You may not transfer your membership without our consent. Neither of us is responsible for failures caused by events outside our reasonable control, including failures of internet or hosting providers, power, or the acts of third parties. This agreement is between you and us, and nobody else may enforce it. These terms are the whole agreement between us about the service.

16. Complaints, law and contact

If something is wrong, contact us first at hello@pulset.co and we will try to put it right. These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction. How we handle your data is set out in our Privacy Policy and Cookie Policy.

Pulset is based in the United Kingdom. Company registration is in progress; our registered name, number and office will be published here once complete.