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Terms & Conditions

These terms govern your use of pulset.co (the "site") and, if you join, the Pulset membership (the "service"). The site and service are operated by Pulset ("we", "us", "our"), a sole trader based in the United Kingdom. By using the site or joining, you agree to these terms. Pulset is a business-to-business service; by joining you confirm you are acting for a business, not as a consumer.

1. Definitions

• Membership / service: the ongoing service described on the site, including designing and building your website, publishing content, ongoing optimisation, hosting, monitoring and support.
• Member / you: the business that joins Pulset.
• Website: the website we build and manage for you as part of your membership.
• Onboarding: the form and information-gathering step you complete after joining, so we can start work.

2. Eligibility

You must be 18 or over, authorised to enter into this agreement for your business, and based in or trading in the United Kingdom unless we agree otherwise. Founding places are limited and offered at our discretion; being on a waitlist does not guarantee a place.

3. Joining and when the contract starts

Choosing a plan and providing your details is a request to join, not a completed purchase. A contract for the service is formed only when we confirm your membership to you and onboarding begins. We may decline or cancel a sign-up before that point.

4. The service

Your membership includes the elements described on the site at the time you join, which currently include: a website individually designed around your business; regular professionally produced content; ongoing optimisation and quarterly reviews; an annual review; hosting, security, backups, updates and monitoring; a client dashboard; and management of connected services such as your Google Business Profile where you ask us to. Optional add-on services are available for an additional fee.

We aim to have your website ready for review in as little as 7 working days from the day you complete onboarding, but timescales depend on you providing what we need. Descriptions and inclusions may evolve; we will not materially reduce what your plan includes during a paid term without telling you.

5. Prices and payment

• Prices are shown on the site. Founding prices are held for as long as you remain a continuous member.
• Your first payment is taken when your membership begins and we start work, once we have confirmed your place and you complete onboarding. We do not take a deposit. Payments are handled securely by our payment provider (Stripe).
• Design and build is bespoke work that begins immediately. At checkout you confirm you would like us to start straight away and acknowledge that your right to cancel ends once that work has begun (see section 11).
• Optional add-ons. One-off services (such as Lead magnets and funnels, and Brand evolution) are paid in full up front before that work begins. Monthly add-ons are billed with your membership; the Growth bundle runs for a minimum of 3 months, and any service included free with it is a bonus tied to your continued bundle.
• Monthly memberships are billed monthly in advance; annual memberships are billed annually in advance.
• Prices are exclusive of VAT unless stated; VAT will be added if and where it applies.
• If a payment fails, we may pause the service until it is resolved. Repeated non-payment may end your membership.

6. Website ownership

• You always own your domain name and the content and materials you provide to us.
• On an annual membership, ownership of the completed website transfers to you from launch.
• On a monthly membership, full ownership of the website becomes available after 12 consecutive monthly payments, because the initial design and build cost is spread across your membership. If you leave before then, the website remains part of the service.
• You can export your website content at any time. Ownership excludes our underlying systems, frameworks, tooling and any third-party components, which we license, not sell.

7. Your responsibilities

• Provide accurate information and the content, images, branding and access we need, and respond to requests and approvals in good time.
• Ensure you own or are licensed to use everything you give us, and that it is lawful and not infringing, defamatory or misleading.
• Keep your account and any connected services secure, and use them lawfully.
• You are responsible for your own products, services, prices and customer relationships. Pulset does not include e-commerce, online payments, shopping carts or product catalogues.

8. Intellectual property

Content you provide remains yours. Subject to section 6 and to payment, the finished website design and the content we produce for you are licensed or assigned to you for use as your business website. Our name, logo, site, systems and know-how remain ours. You may not copy, resell or reuse our platform or materials outside your own website without our permission.

9. Third-party services

Some features rely on third parties (for example Google Business Profile, hosting, analytics, booking or CRM tools you connect). Their availability and terms are outside our control, and your use of them may be subject to their own terms. We are not responsible for changes those providers make.

10. Acceptable use of this site

Do not misuse the site: no attempts to break, overload, probe or gain unauthorised access, no scraping, and no submitting anyone else's personal data without a lawful basis.

11. Cancellation and what happens next

• Before any work begins you can cancel for a full refund. Because your website is bespoke work that starts as soon as you ask us to (section 5), your statutory 14-day cancellation right ends once we begin, and your first payment, which covers the design and build, is not refundable once your design concepts have been produced.
• Your designs. Your build includes 3 bespoke homepage concepts and one round of revisions on the concept you choose. If none feel right, we hold a short direction call and produce one further set; after that we launch the strongest version and keep improving it as part of your membership.
• You can cancel your membership in line with your plan. Monthly members can cancel at any time; the membership ends at the close of the current paid month. Annual members can cancel and will not be charged for the next year; we do not refund the current annual term except where required by law. The Growth bundle has a 3-month minimum term, and one-off add-on projects are non-refundable once that work has started.
• On cancellation, ongoing work stops: hosting, content publishing, monitoring, Google Business Profile management and improvements end.
• Your ownership of the website follows section 6. You always keep your domain and your content, and we will help you migrate where reasonable.
• We may suspend or end a membership for serious or repeated breach of these terms, unlawful use, or non-payment, giving notice where practicable.

12. What we do not promise

We work hard to help your business be found, trusted and chosen, but we cannot and do not guarantee specific search rankings, traffic, enquiries, sales or other results, as these depend on many factors outside our control. The service is provided with reasonable skill and care.

13. Liability

We do not exclude or limit liability for death or personal injury caused by our negligence, for fraud, or for anything else that cannot lawfully be excluded. Subject to that, and to the extent permitted by law:

• we are not liable for loss of profit, revenue, goodwill, data or anticipated savings, or for indirect or consequential loss; and
• our total liability arising from the service in any 12-month period is limited to the fees you paid us in that period.

During the founding period, where no payment has been taken, we have no financial obligation to you in respect of the site.

14. Changes

We may update these terms as Pulset develops. The date at the top shows when they last changed. If we make a significant change that affects a current member, we will give reasonable notice.

15. General

If any part of these terms is found to be unenforceable, the rest continues to apply. Our not enforcing a term is not a waiver of it. You may not transfer your membership without our consent. These terms are the whole agreement between us about the service.

16. Complaints, law and contact

If something is wrong, contact us first at hello@pulset.co and we will try to put it right. These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction. How we handle your data is set out in our Privacy Policy and Cookie Policy.